This campaign was all about connections, both virtual and in person. It focused on people and places with an active campaign element of bringing life back to the Bellevue's downtown core, specifically with patronage of restaurants, retail and cultural institutions/exhibits.

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I spearheaded the ‘Heart of Bellevue’ multi-faceted campaign, including print, digital, and direct marketing. Since June 2020, the campaign resulted in 328,657+ new website users and over 200 new downtown business contacts through Fall 2021.