Consumer Products

At Healthy Pet, I worked directly with the Head of Consumer Marketing on all consumer and trade projects. This included coordinating and proofing packaging for over 500 SKUs within five brands. I attended press checks, and was exposed to all areas of the Pet Specialty CPG space.

 

In addition to coordinating design with agencies, I also managed the relationship with supply vendors. I was point person for two national trade shows (Global Pet Expo and Super Zoo) and managed the Healthy Pet booth design and setup. Overall, I ensured brand standards were executed and maintained consistently across every channel and product.

​

Experience includes:

• Trade Show Execution

• Product Packaging Concepts

• Proofing & Press Checks

• Brand Positioning

• In-Store Displays (POP & Shelf Talkers)

• Market Research

• Consumer Insights

• New Product Development

• Consumer Promotion Tactics

• Digital Asset Management

​